Keep Your Audience Strong, Safe And Secure!

Never put all you eggs in one basket! by Gwen Baird

Gwen Baird
3 min readJul 12, 2020
image courtecy of Pixabay

Have you ever thought about what will happen if suddenly you lost your entire audience overnight because you were on only one social media channel?

Say you were blocked because of some change. Maybe Facebook just vanished overnight! Some situation occurred and you could do absolutely nothing about it!

Then What?

Where would your audience be?

Would you lose everything?

Remember that old saying “never put all your eggs into one basket!”

I know it is easy to get comfortable where you are and nobody likes change!

We have all seen just how quickly circumstances can change and the impact it can have!

Please, always keep you, your business and your audience safe and secure.

If one streamline disappears, always make sure you have another one to tap into.

You don’t need to be everywhere, but when you master one social media platform why not move onto adding another into your portfolio.

Work your platforms to get the most from them too, don’t just copy as if ‘one post fits all’….that simply does not work!

There is one key thing that you can do that gets results no matter where you are!….. any ideas what that is?………it’s a thing called ‘engagement’ ;)

Not only does it give you the upper hand, but there are also many other benefits too:-

  1. Different platforms give you a different reach.
  2. They all have different tones in how you communicate to your audience.
  3. Your ideal clients will be on them all.
  4. You give yourself better exposure to a wider audience.
  5. You will find more meaning for your content by sharing on other platforms.
  6. Your audience can see you being visible.
  7. It gives you more authority in your area of expertise.
  8. Reputation growth opens up hugely.
  9. The audience grows significantly.
  10. You can reach more influencers that in turn help you to grow and get seen.

For those of you who know me, you know that I am a Twitter fan. I mean huge!

There is just something different about this platform to all the rest. Once you understand how to use it and how it works it opens up so much.

It really is a game-changer,

Look at Twitter as one big live 24/7 party! It is worldwide and you always have the attention of somebody.

You can’t watch the evening news, or much else for that matter when Twitter is not mentioned! There is a reason for that!

Yes, you get twats but sadly they live and breathe on all social media platforms!

With Twitter your content is done already and putting together your Tweets is a no brainer.

You can also show your personality in your tweets.

You can get involved with trending topics which result in you getting yourself noticed.

You can reach out to people that you otherwise can’t get close to on other channels.

There is so much opportunity for you on Twitter if you can see past the fast pace.

You are not expected to see all the tweets all of the time!

It really can be a game-changer for your business with the right strategy put in place.

Remember you are unique, there is only one you!

If you want to find out more, get in touch.

Look after your audience and they will look after you.

Don’t risk losing them all through no fault of your own!

I have sadly watched an amazing community with over 60K following fall apart overnight!

Unforeseen and nothing anybody could do to stop it!

You really need to think outside the box sometimes.

Keep going and moving forward.

Chat soon.

Gwen x



Gwen Baird

Twitter Expert helping people living with invisible illness find support, purpose & thrive whilst generating leads. 🐦