By Gwen Baird
A lot of people say to me that they don’t get Twitter.
It is way to fast and it just does not work for them!
I hear them and I totally get it!
Let me explain how it works…
Think of Twitter as being one big 24/7 live networking party.
I am guessing you have done some form of networking in your time.
It could have been at a local networking event, in person (remember those days?) or online via a zoom call or the like.
Picture the scene, you are in a group of people and you all introduce yourself to each other and swap business cards, you connect on your other social media channels and find out more about what each other does.
You mull them over, you are either attracted to what they do or resonate with them as a person OR you just smile politely, put the cards in the bin (not whilst they are watching, of course!) and move on.
You get the picture.
You move on and some of those connections grow with further conversations away from the event.
Well, Twitter works in exactly the same way, just like most of social media really.
The clue is in the word ‘social’.
With Twitter you have a worldwide audience that does not sleep.
You can connect with people that you cannot reach on other social media channels. Also, you can engage in conversations and keep yourself consistent in a timely fashion that does not mean you have to be on Twitter all day everyday!
There are so many benefits to using this platform the right way:-
- You can grow your authority organically and make it count.
- You raise awareness of who you are what you do on a daily basis
- You grow your following daily just by being you.
- You utilise the features that Twitter offers you to make the most of your time.
- You optimise your Twitter profile in order to make your account work for you, even when you are not there.
- You have the chance to reach out to the big guns and get seen.
- You can direct pitch your products or service.
- You get access to the most amazing PR opportunities.
And, so much more…
A few facts about Twitter that you might not know!
76% of ALL B2B businesses use Twitter as a marketing tool!
40% of people go on to buy what they see on Twitter.
You can link to your Blogs, Website, Email list, Products or Service, you decide!
All of the above if you want to.
You can go LIVE on Twitter too…. and there is more!
So many new features have been added to Twitter recently and they are ALL worth exploring.
You now have Twitter Fleets (just like Instagram Stories).
You have Twitter Spaces — hold your own chat room live with conversations and grow your following and have those amazing discussions. You can enter other Twitter Chats and just listen if you want to.
What I do is help you organise all this to the best advantage for your business, streamline your daily Twitter strategy to cut out all the noise and make the most of each opportunity that you have with this amazing platform.
If you would like to find out more, please do get in touch or click HERE to find out how you can work with me.
Happy Tweeting folks and chat soon.